About Robo Reliance

Nationwide field service for commercial, industrial, and home robots of all kinds. Formed September 2024 in Colorado.

Robo Reliance technicians working with a humanoid robot and a client team

Who we are

Robo Reliance LLC is a Colorado field service company formed in September 2024. We provide installation, preventive maintenance, break-fix repair, and remote support for commercial, industrial, and home robots across the United States, independent of any one OEM. That includes humanoid robots in businesses and homes.

Robot manufacturers don't want to build their own field service teams, and the businesses deploying robots rarely have robotics technicians on staff. We fill that gap.

Our 1099 technicians are recruited, vetted by our CTO, and trained and certified on each client's platform before dispatch. Technician recruiting is powered by Riderflex, the national recruiting and consulting firm founded by Steve Urban.

We keep robots running.

Built for commercial, industrial, and home robots

We service commercial, industrial, and home robots. Lead industries: warehousing and logistics, cleaning, welding and industrial automation, construction, agriculture, and food service. We also support delivery, security, hospitality, and healthcare robots, with humanoid and drone service growing alongside our clients’ deployments, including humanoid robots and other home robots. See industries we serve.

Independent and OEM-agnostic

Robo Reliance is the third-party service layer between robot manufacturers and the businesses deploying them. We work across platforms and brands so OEMs can focus on building and selling, and operators can focus on running their businesses.

Nationwide coverage

Our 1099 technicians are recruited, vetted by our CTO, and trained market by market around each client's deployments. As clients add deployments in a region, we add technicians. After-hours and weekend coverage available.

Technicians and regional repair companies can apply on our Join our network page.

Four services

Installation and commissioning, preventive maintenance, break-fix repair, and remote support. See how our services work.

Watch: Robo Reliance in 30 seconds

Robot arms, mobile robots, humanoids and more. When one goes down, Robo Reliance sends a trained technician, anywhere in the U.S.

Video transcript: Your robots don't break on your schedule. Arms. Mobile robots. Humanoids. When one goes down, your customer calls you. Robo Reliance is your nationwide field service team, with trained techs wherever your robots are. Routine maintenance that cuts downtime. Fast repair when something breaks. You build and sell the robots. We keep them running. Preventive maintenance, on-call repair, nationwide. Call (800) 838-0156 or visit roboreliance.com.

Leadership

Steve Urban, Founder, Chairman/COO. More than 30 years of P&L leadership. Founder of Riderflex, a national recruiting and consulting firm. Author of four books and host of the Riderflex Podcast. In the news: Who fixes the robots? Field service is the next bottleneck in robotics (RoboticsTomorrow, September 2026).

Scott Kegerreis, Co-Founder and CEO. Career B2B sales leader with more than 25 years building and running revenue organizations. Co-founder of Riderflex and an active angel investor with Denver Angels.

Daniel Felt, Co-Founder and CMO. Serial entrepreneur and founder of Kura Home, a multi-location home maintenance franchise. Leads marketing and brand.

Steve Wishstar, CTO. CEO and CTO of Redefine Technologies, with more than 40 years in software engineering for organizations including NASA, Lockheed Martin, and Raytheon. Leads technician vetting.

Talk to us

Operate robots and need a service partner? Build robots and need a field service layer? Request service, call (800) 838-0156, or email info@roboreliance.com.